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NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
Digiday· 2 weeks agoDay one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad...
Digiday· 3 days agoPublishers also prefer programmatic guaranteed deals over other programmatic methods, but because...
The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
MediaPost· 1 day agoIn what may be a first-of-its-kind move, consumers who see ads targeted to them via programmatic media buys on the open web will get a piece of the action. You read that right: consumers will ...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 2 weeks ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Onetag continues 2024 expansion with strategic new hires - Mobile Marketing Magazine
MobileMarketing· 3 days agoAhmad joins Onetag with over nine years of experience in ad tech. Meanwhile, in the US, Christian Baer joins Onetag as VP, of Sales and Supply. As a seasoned ...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 1 week agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers ...
Overwolf buys publisher ad platform NitroPay
Axios· 2 days agoGaming software startup Overwolf has acquired ad tech company NitroPay to grow ad revenue, CEO Uri Marchand tells Axios. Why it matters: The deal comes...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 1 week agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search...
Digiday· 1 week agoWith each publisher issuing them, all must be linked with advertisers’ own IDs, making the...
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and...
Digiday· 1 week agoDay two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting...