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What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 6 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
...2024 Rankings for Open Programmatic Ad Sellers on Made-For-Advertising (MFA) Websites: 18% of...
Morningstar· 4 days agoLONDON, April 12, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile < ...
Tatari powers next generation of agencies entering TV Ad market
Morningstar· 4 days agoAgencies currently have limited choices if they want to offer TV advertising to their clients. One option is to work with a demand side platform (DSP), ...
Lemma Welcomes Matt Mitchell as Associate Vice President for North America
KTLA-TV Los Angeles· 7 hours agoDrawing from a robust background in sales across the dynamic fields of marketing, media, and advertising technology, Matt joins Lemma from Yahoo, where he served as the Platform ...
Roblox Taps PubMatic to Offer Programmatic Immersive Video Ads on Its Platform
Morningstar· 6 days agoPubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a partnership with Roblox (NYSE: RBLX ...
Video games are turning into streaming TV, putting ads into America’s favorite entertainment form
Fortune via Yahoo Finance· 5 days agoLater, streaming, which was once pitched as a haven from ad-laden traditional TV, turned to free...
How Server-Side Ad Insertion Supports Broadcaster Roadmaps to an All-Streaming Future
TV Technology via Yahoo News· 7 days agoAnd ad-tech stacks are ready to support streaming acceleration, with server-side ad insertion (SSAI)...
8 Retail Media Networks for Brands In 2024
AdWeek· 8 hours agoIt’s no secret that Amazon has dominated retail media for most of the past decade. Emarketer estimates global retail media ad spend will hit $54 billion...
Trade Desk, IBD Stock Of The Day, Up 21% This Year
Investor's Business Daily· 7 days agoTrade Desk stock is about 3% below the entry point as of today. Shares retreated in early March as investors weighed the outlook for digital advertising...
Media Briefing: Publishers' audience authentication strategies are put to the test
Digiday· 6 days agoDarshan Somashekar, co-founder and head of product at the casual gaming company, said the hope is to...
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