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Warner Bros. Discovery Hires Canoe Ventures CEO David Porter as Head of Ad Sales Research
Variety via Yahoo Finance· 7 days agoDavid Porter, an ad industry veteran and former Turner exec, is joining Warner Bros. Discovery as...
PubMatic (PUBM) Expands Digital Ad Footprint With GroupM
Zacks via Yahoo Finance· 6 days agoPUBM collaborated with Maplebear, also known as Instacart, to integrate first-party retail media...
Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
MediaPost· 7 days agoFormer Canoe Ventures CEO David Porter has been hired as head of advertising sales research, data, and insights of Warner Bros. Discovery. Porter will oversee all strategy ...
Pixalate Releases Q1 2024 Global List of Most Common Mobile In-App Invalid Traffic (IVT) and Ad...
Morningstar· 6 days agoLONDON, April 17, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile < ...
More Bundles? Consumer Confusion Or Comparison Shopping Delight?
MediaPost· 6 days agoAmid a confluence of sometimes confusing pay TV bundles, Charter Communications' Spectrum Stream comes along -- a no-sports 90-channel internet-delivered entertainment package ...
Pivot Marketing Group Select App Scienceā¢ Data Analytics and Insights Division for a Multi-Year Deal...
WFRV 5 Green Bay· 1 day agoApp Science helps Pivot validate advertising spend across their diverse audiences to support their clients including Toyota Motor North AmericaApp Science's cross-platform ...
Venerable Video App Plex Emerges As FAST Favorite
Forbes· 6 days agorising, FAST (Free Ad-Supported TV) services that offer thick bundles of niche channels and vintage content are on the rise with consumers. One of the...
Google's Growth Ignited by AI and Premium Video Ads, Analyst Predicts Brighter Future - Alphabet...
Benzinga· 7 days agoAccording to the analyst, Alphabet continues to drive growth at scale through strength in mobile...
On The Precipice: AdLib's Pivot From MediaMath Spinoff To DSP Aggregator
MediaPost· 7 days agoWhen pioneering DSP MediaMath announced it was shutting down in late June of last year, no one was more surprised than Mike Hauptman, co-founder and CEO of startup programmatic ad buying platform ...
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining...
Digiday· 9 hours agoPublishers are changing up their newsletters strategies to engage audiences as a wave of generative...