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Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 7 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald
Roanoke-Chowan News-Herald· 6 days agoE-Planning Takes Steps to Ensure Transparency in Programmatic Advertising with Integration of Pixalate's MRT PR Newswire MIAMI, Florida, April 30, 2024 MIAMI, Florida, April ...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 4 days agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers to take all their ...
Predicting The Future Will Matter More In CTV Ads Than Optimizing In Real Time
MediaPost· 4 days agoThere’s no question the future of TV advertising will be data-driven and automated, as well as increasingly streamed and optimized at the impression level ...
Is The Deal Between Roku and The Trade Desk a Game Changer?
Motley Fool via Yahoo Finance· 4 days agoImage source: Getty Images. Two digital advertising dynamos In a press release that dropped on...
Viant Technology Inc (DSP) Q1 2024 Earnings: Aligns with EPS Pro
Guru Focus· 6 days agoDespite this, Viant reported a net loss of $3.21 million, which shows improvement from the previous year's $9.38 million loss, and a non-GAAP net income of $1.35 million, aligning with the EPS ...
Jefferies raises The Trade Desk stock to buy, lifts price target By Investing.com
Investing.com· 4 days agoThe rating was lifted from Hold to Buy, accompanied by an increase in the price target from $95.00...
Roku, iSpot Launch Expanded Streaming Audience Measurement Partnership
TV Tech· 6 days agoSAN JOSE, Calif. & BELLEVUE, Wash.—Roku, Inc. has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company ...
It's Google's World And Planners & Buyers Are Just Living In It
MediaPost· 6 days agoIf you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world of TV< ...
Roku and iSpot will share data, streamlining connected TV measurement
Ad Age· 7 days agoISpot, which has placed growing emphasis on its outcomes measurement, launched a test recently with NBCU parent Comcast to measure sales impact of TV and CTV advertising ...