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Contextual Targeting Serves Up Ads When Consumers Are in the Mood
AdWeek· 1 week agoFrom songs and shows to moods and activities, the context in which ads play can determine whether ...
Mirror Edge: Programmatic Reach with Cultural Precision
Fontana Herald News· 2 weeks agoLOS ANGELES, April 12, 2024 /PRNewswire/ -- Mirror Digital, a leading diverse and multicultural media company, proudly introduces Mirror Edge, a groundbreaking programmatic advertising platform tailored to diverse audiences. Mirror
Reddit introduces Dynamic Product Ads
Search Engine Land· 2 days agoKey features. Here’s what Reddit advertisers can expect: Instant campaign creation as the ads auto-populate in real-time with the latest ...
Spotlight on Trade Desk: Analyzing the Surge in Options Activity - Trade Desk (NASDAQ:TTD)
Benzinga· 7 days agoThe firm's platform is referred to as a demand-side platform in the digital ad industry. The firm generates its revenue from fees based on a percentage of what its clients ...
How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry
Forbes· 1 week agoConnected TV (CTV) is one of the fastest-growing sectors in digital advertising, expected to grow...
Warner Bros Discovery to launch data platform for better ad-targeting By Reuters
Investing.com· 16 hours agoRisk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks...
8 Retail Media Networks for Brands In 2024
AdWeek· 1 week ago“The most successful retail media networks [RMNs] today offer their advertisers a combination of scale, targeting capabilities, and ability to...
Why zero-party data will reshape advertising in the post-cookie era
The Drum· 1 day agoThe comforting news for consumers is that the digital advertising industry is changing. Impending...
Meta Q1 Earnings Show Revenue Growth, Further AI Investment
MediaPost· 10 hours agoAlthough Meta shares took a significant hit after its latest earnings numbers were released Wednesday, the tech giant showed promising current and future advertising growth expectations, with ...
What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 6 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
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