Council Post: 10 Agency Leaders On How Advertisers Can Stop Losing Money To Ad Fraud
Forbes· 2 weeks agoAnnual costs to advertisers are in the billions, and rising year after year; but aside from wasting...
Dstillery Integrates its Cutting-Edge Targeting Solutions with Basis Technologies
FOX21 Colorado Springs· 8 hours agoThe partnership brings proven, AI-driven ad solutions to brands and agencies using the Basis platform for more effective campaigns.
Ads Under Attack? How Privacy Laws are Changing the Game
CMSWire· 2 weeks agoand CCPA, are putting a damper on traditional targeted advertising methods by demanding higher...
Opinion: Google has been force-feeding us ads. Now one big antitrust case could change the internet...
Los Angeles Times· 4 days agoThe feds are coming after Google. In January, the Department of Justice filed an antitrust lawsuit...
...Population Of The United States' Now That It's On X And Trump Claims His Interview Was More...
Benzinga via Yahoo Finance· 1 week agoElon Musk recently highlighted Tucker Carlson's show, claiming that its viewership on the X platform...
5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ
Search Engine Land· 1 day agoThe secrets of Google Shopping Ads that will save you thousands. The post 5 essential Google...
Media Buying Briefing: Agencies’ views for and against bid shading
Digiday· 2 weeks agoIt’s a welcome relief to advertisers experiencing the increasing costs of inventory, but there...
Council Post: Why The Line Between Buy-Side And Sell-Side Ad Tech Is Getting Blurred
Forbes· 4 days agoStirred by the need for greater transparency and a more interconnected data-rich environment, ad networks have started to ally with gaming platforms, supply-side ...
How to realize the full potential of converged TV advertising
Ad Age· 6 days agoAdding to the complexity is connected TV (CTV), and the proliferation of streaming and on-demand video that has brought advanced audience targeting ...
6 Ways To Optimize Your PPC Performance
Search Engine Journal· 2 weeks agoPPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC...
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