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Contextual Targeting Serves Up Ads When Consumers Are in the Mood
AdWeek· 5 days agoFrom songs and shows to moods and activities, the context in which ads play can determine whether ...
Mirror Edge: Programmatic Reach with Cultural Precision
The West Side Index & Gustine Press-Standard· 2 weeks agoLOS ANGELES, April 12, 2024 /PRNewswire/ -- Mirror Digital, a leading diverse and multicultural media company, proudly introduces Mirror Edge, a groundbreaking programmatic advertising platform tailored to diverse audiences. Mirror
Malvertising Slips Through: Boosting Digital PR And Ad Safety Is Vital
Forbes· 8 hours agoDiscover the critical need for improved ad safety and digital PR to safeguard against the rising...
What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 2 weeks agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
IAS ACHIEVES MRC ACCREDITATION FOR SOPHISTICATED INVALID TRAFFIC (SIVT) FILTRATION IN THE CONNECTED...
FOX 5 San Diego· 1 hour agoIntegral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it has earned Media Rating Council (MRC) accreditation ...
GumGum merges Playground xyz's APAC media business - Mobile Marketing Magazine
MobileMarketing· 4 hours agoAcquired by GumGum in 2021, the company has developed a raft of award-winning creative ad formats, including Hang Time, Super Skin and Hoverboard...
How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry
Forbes· 1 week agoConnected TV (CTV) is one of the fastest-growing sectors in digital advertising, expected to grow...
8 Retail Media Networks for Brands In 2024
AdWeek· 1 week ago“The most successful retail media networks [RMNs] today offer their advertisers a combination of scale, targeting capabilities, and ability to...
The Secrets to Cookieless Audience Targeting
CMSWire· 5 days agoAmidst privacy shifts, first-party data emerges as a crucial asset for strategic, compliant audience targeting. Data clean rooms and advanced targeting...
Using NextGen TV, NBCU Stations Announce Hyperlocal Capabilities
Forbes· 1 week agoThis week NBCU announced they will be launching via ATSC 3.0 (a.k.a. NBCU made the announcement with...
