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The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 2 weeks agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Top Adtech Companies: Industry Leaders Driving Innovation In Advertising
TechBullion· 2 weeks agoAdTech, or advertising technology, has rapidly transformed the way businesses connect with...
Top 4 ways to make the most out of peak travel season advertising with OOH
The Drum· 2 weeks agoHere are some tips for using out of home (OOH) advertising to reach and engage with summer travelers...
Why zero-party data will reshape advertising in the post-cookie era
The Drum· 2 weeks agoThe comforting news for consumers is that the digital advertising industry is changing. Impending...
How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 5 days agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
Four Ways Retailers can Boost Retail Media Network Profitability - Retail TouchPoints
Retail TouchPoints· 2 weeks agoRetail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with...
Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald
Roanoke-Chowan News-Herald· 6 days agoSamba TV, the market leader in next-generation TV data and measurement, is debuting new capabilities at Newfronts today for Samba AI™, the company’s suite of generative AI technologies. From ...
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
Marketing Dive via Yahoo Finance· 1 week agoEmergent tech like artificial intelligence... Bros. Discovery. The firm is among the first to...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 6 days agoBen Fox, formerly of Yahoo and King Advertising, joined Roblox as vice president of operations for...
Cadent Launches Performance TV To Boost Omnichannel Ad Results
Next TV via Yahoo News· 1 week agoThe Aperture Viewer Graph and Data Marketplace links linear TV households and anonymous device...