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Contextual Targeting Serves Up Ads When Consumers Are in the Mood
AdWeek· 6 days agoFrom songs and shows to moods and activities, the context in which ads play can determine whether...
Top Adtech Companies: Industry Leaders Driving Innovation In Advertising
TechBullion· 18 hours agoAdTech, or advertising technology, has rapidly transformed the way businesses connect with...
Mirror Edge: Programmatic Reach with Cultural Precision
Yucaipa News Mirror· 2 weeks agoLOS ANGELES, April 12, 2024 /PRNewswire/ -- Mirror Digital, a leading diverse and multicultural media company, proudly introduces Mirror Edge, a groundbreaking programmatic advertising platform tailored to diverse audiences. Mirror
Government spyware is another reason to use an ad blocker
TechCrunch· 2 weeks agoAd blockers might seem like an unlikely defense in the fight against spyware, but new reporting...
What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 5 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Here's How to Actually Get an ROI in Marketing | Entrepreneur
Entrpreneur· 20 hours agoThe field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in...
How Google Ads Can Drive Your Business Forward
TechBullion· 1 week agoBy tapping into the vast pool of online users searching for products and services every second, businesses can now tailor their marketing efforts with pinpoint precision. Join us on a journey ...
Council Post: How AI Can Revolutionize CTV Advertising
Forbes· 2 weeks agoConnected TV (CTV) advertising has yet to live up to its potential. The CTV advertising revolution may finally begin thanks to AI's unprecedented data processing ...
How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry
Forbes· 1 week agoConnected TV (CTV) is one of the fastest-growing sectors in digital advertising, expected to grow...
Malvertising Slips Through: Boosting Digital PR And Ad Safety Is Vital
Forbes· 1 day agoDiscover the critical need for improved ad safety and digital PR to safeguard against the rising...
