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The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 7 hours agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Contextual Targeting Serves Up Ads When Consumers Are in the Mood
AdWeek· 1 week agoFrom songs and shows to moods and activities, the context in which ads play can determine whether...
Unlocking the Power of AI-Powered Targeting
TechBullion· 7 hours agoAI-powered targeting represents a paradigm shift in the way businesses identify, reach, and engage with their target audience. By harnessing the power of...
Government spyware is another reason to use an ad blocker
TechCrunch· 2 weeks agoAd blockers might seem like an unlikely defense in the fight against spyware, but new reporting...
How TravelAds features help you drive online bookings
Hospitality Net· 14 hours agoTravelAds Sponsored Listings have a place in every hotel advertising plan. Every successful hotel marketing strategy needs to be able to adapt to stay competitive. As the ...
Why zero-party data will reshape advertising in the post-cookie era
The Drum· 1 day agoThe comforting news for consumers is that the digital advertising industry is changing. Impending...
What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 7 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Top Adtech Companies: Industry Leaders Driving Innovation In Advertising
TechBullion· 3 days agoAdTech, or advertising technology, has rapidly transformed the way businesses connect with...
Spotlight on Trade Desk: Analyzing the Surge in Options Activity - Trade Desk (NASDAQ:TTD)
Benzinga· 1 week agoThe firm's platform is referred to as a demand-side platform in the digital ad industry. The firm generates its revenue from fees based on a percentage of what its clients ...
Four Ways Retailers can Boost Retail Media Network Profitability - Retail TouchPoints
Retail TouchPoints· 1 day agoRetail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with...
