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Meta rolls out AI ad-targeting tech in an effort to reduce discrimination
Engadget· 1 year agoMeta is acting on its vow to reduce ad discrimination through technology. The company is rolling out...
4 new rules for PPC ad creative
Search Engine Land· 1 year agoAside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. The post 4 new...
2 Top-Growth Stocks to Buy in 2024
Motley Fool via Yahoo Finance· 3 months agoIf you'd like to add some top-tier growth stocks to your investment portfolio in 2024, read on. The following two businesses are set to deliver...
4 tips to maximize your ad spend and protect the customer experience
Search Engine Land· 2 years agoHow to ensure no ad dollar is wasted in an economic downturn The post 4 tips to maximize your ad...
2022 Was a Massive Year for ‘Bad Ads’ on Google Search
Gizmodo via Yahoo News· 1 year agoThere’s a hell of a lot of groups violating Google’s ad policies these days. On Tuesday, Google said...
How to maintain targeting capabilities even without Google Ads similar audiences
Search Engine Land· 10 months agoBeyond Google’s recommendations, here are strategies you can test to ensure you're not missing out on targeting opportunities come Aug. 1. The post How to maintain targeting capabilities even ...
Understanding the key differences between the top video game ad networks and exchanges
Search Engine Land· 1 year agoThe two distinct platforms allow publishers to monetize their game content and enable advertisers to...
Legacy TV enlists AI to figure out a show’s emotional vibe and add commercials that fit the mood
Fortune via Yahoo Finance· 2 weeks agoPicture this: You’re watching a tearjerker television show in which the chiseled hero dies saving a...
How to control Performance Max campaigns
Search Engine Land· 2 years agoLearn some of the ways to optimize automated campaigns like Performance Max. The post How to control Performance Max campaigns appeared first on Search...
META Set to Create Economic Opportunities in the Metaverse
Zacks via Yahoo Finance· 1 year agoMeta Platforms META is launching a new policy in the Metaverse Standards Forum created with other...