Search results
Ad execs tout TikTok’s benefits for businesses in cringeworthy video: ‘So oblivious’
NY Post via Yahoo Finance· 7 hours agoThe timing of the video raised some eyebrows given the current bipartisan push on Capitol Hill to...
TikTok Unveils New Premium Ad Offerings, Publisher Partners
MediaPost· 1 day agoTikTok is forging ahead with its ad business. At its NewFronts presentation, the ByteDance-owned social-media company announced new premium ad& ...
TikTok expands its premium ad slots despite potential US ban
TechCrunch· 5 days agoIn an effort to capture more ad dollars, despite the looming U.S. ban, TikTok is introducing new...
What does “top or bottom teeth talker” mean on TikTok? Bizarre beauty trend takes over - Dexerto
Dexerto· 13 hours agoOne of the latest beauty trends to go viral on TikTok is the teeth talker trend, where people try to...
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
Marketing Dive via Yahoo Finance· 5 days agoTikTok returning to the NewFronts, an annual media-buying bonanza where brands and agencies lock in...
Media Buying Briefing: Agencies debate biggest questions over TikTok’s future
Digiday· 1 day agoDespite TikTok’s popularity, Facebook remains the biggest player in the U.S. by ad spend of $36.3...
Tech platforms make pitch for ad deals as TikTok is roiled by politics
Reuters via Yahoo Finance· 4 days agoShort-form video took center stage at tech and social media companies' annual presentations to...
TikTok Announces Expanded Premium Ad Placement Options
Social Media Today· 4 days agoTikTok has announced an update to its premium ad placement option, with brands using its top-end “Pulse” ads now set to have more publisher content to place ...
Who is Mona Patel? CEO goes viral for butterfly dress at Met Gala - Dexerto
Dexerto· 5 hours agoThe Met Gala 2024 is finally here, with first-time attendee Mona Patel going viral for her...
Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad...
Digiday· 2 hours agoWhile marketers haven’t been too concerned about the trial and its potential outcome — that’s...