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How the Super Bowl proves the need for accurate measurement of CTV live-event ad campaigns
Ad Age· 5 days agoWith the live-event broadcasting landscape rapidly evolving, especially on connected TV (CTV) platforms, accurately measuring advertising impact remains a challenge. Traditional ...
Is Ravens-Chiefs the Toughest Kickoff Challenge for a Super Bowl Champ?
Athlon Sports· 6 days agoBaltimore heads to Kansas City in Week 1 for an AFC Championship Game rematch between Super Bowl...
Darren Waller is Trending After Kelsey Plum's 'Skims' Photoshoot Goes Viral
Athlon Sports· 6 days agoOn Monday, Las Vegas Aces superstar Kelsey Plum announced her new endorsement partnership with Kim...
60 years on, Weigel Broadcasting sticks to the plan
Crain s Chicago Business· 4 days agoWeigel Broadcasting has found success tapping into the power of free over-the-air television since 1964, and that same mission has been its saving grace in 2024. Weigel will ...
Alan Pergament: WIVB-TV is big NFL schedule winner with at least nine regular season Bills games
The Buffalo News· 3 days agoWIVB-TV (Channel 4) General Manager Joe Abouzeid and the station’s sales team should be even...
NFL Fans Slam Tom Brady for Greg Olsen's Demotion and Reduced Salary
Athlon Sports· 4 days agoIt came out this week that FOX analyst Greg Olsen will be taking a $7 million pay cut after his...
When does Sean Payton play in New Orleans? Saints vs. Broncos time, date, tickets & more | Sporting...
Sporting News· 5 days agoSean Payton was a staple in New Orleans for 15 years, winning a Super Bowl alongside future Hall of...
Tom Brady's NFL Broadcasting Debut Gets Major Update
Athlon Sports· 7 days agoOn Monday afternoon, NFL legend Michael Strahan gave Tom Brady a major update for his NFL broadcasting debut. Strahan revealed to Brady that his first...
How to watch the '2024 NFL Schedule Release Show' tonight: Livestream options, starting time, more
CBS News· 5 days agoGet ready for the NFL season with the 2024 NFL Schedule Release Show. Find out how and when to watch...
Disney Grabs Highest Share of TV Viewing in April — With YouTube a Solid Second
The Hollywood Reporter via Yahoo News· 6 days agoNew data from Nielsen shows that Disney grabs the biggest share of TV viewing among all media...
