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Media Buying Briefing: Agencies debate biggest questions over TikTok’s future
Digiday· 2 days agoAs talks of a ban mount, TikTok’s growth rate this year is expected to slow to 18% year-over-year...
Why Social Media Is The Most Misunderstood Job In Corporate America
Forbes· 7 hours agoSenators want to engage with TikTok, but on their terms, which is exactly the conundrum facing ...
Admiral Media is now an Official TikTok Marketing Partner
Digital Journal· 5 days agoAs an officially badged TikTok Agency Partner, Admiral Media helps brands build and optimize high-performing TikTok campaigns. Admiral ...
Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad...
Digiday· 1 day agoWhile marketers haven’t been too concerned about the trial and its potential outcome — that’s...
TikTok Tells Advertisers: ‘We Are Not Backing Down’
New York Times· 5 days agoHundreds of marketers and ad agency types flocked to TikTok’s annual sales presentation after a new law put its future in question. It had been about a...
Could “forever chemicals” court case be nail in coffin for viral drinks brand Prime?
Just Drinks via Yahoo Finance· 5 days agoIt’s all too surface-layer,” says marketing consultant Joe Fattorini. Prime’s sport drink,...
Council Post: Brand Marketing: Your Video's Gone Viral; Now What?
Forbes· 1 day agoAny marketer’s dream is to have a video go viral, but many don’t know what to do once the views,...
Everything to know about the TikTok couple
The US Sun· 6 days agoTHIS social media couple has gained thousands of views and a massive online fan following just by "fit check" videos. Meethyper-viral couple that has...
Why Your TikTok App Will Probably Be Taken Away
New York Magazine· 6 days agoThe premise of TikTok has always been deceptively simple. Given those numbers, the notion that TikTok could influence society was widely accepted as a...
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI...
Digiday· 8 hours agoThe question is not new, but it seems set to be more in the fore of this year’s upfront negotiations, especially as ad buyers agitate against streaming’s relatively higher prices, as covered ...