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P&G shifts focus to brands for Paris Olympics ads
Fast Company Magazine· 23 hours ago“In the past, we’ve had both a P&G and a brand focus, and this time we just really decided we’re going to go focus, not 100%, but much more prominently,...
The dos and don’ts of celeb endorsement deals
The Drum· 7 days agoHaving been instrumental in securing Salma Hayek Pinault for what recently became an award-winning Wieden+Kennedy Kahlúa campaign, as well as Rowan...
Stellantis exec behind Eminem Detroit ad gets Advertising Hall of Fame nod
Detroit Free Press via Yahoo Finance· 5 days agoIt was created in partnership with the Wieden+Kennedy firm in Portland, Oregon, and introduced the...
Fast Food Forever: How McHaters Lost the Culture War
New York Times· 3 days agoDirected by and starring Morgan Spurlock, the bootstrapped, lo-fi documentary was a smash hit, grossing more than $22 million on a $65,000 budget....
Giving thanks to those who gave us life
Chicago Sun-Times· 6 days agoMotherhood is a simple biological fact. Reminding us that motherhood is also a social construct. When I was young, the popular motherhood cliche retained...
Skims debuts first WNBA campaign, fronted by Candace Parker
Ad Age· 2 days agoWork is brand’s first for the league since signing on as WNBA official partner last October
Caitlin Clark Brings Brand Power Into WNBA Opening Day
AdWeek· 1 day agoThere’s bad news for onlookers betting that the 2024 WNBA rookie class won’t transfer their marketability to the pros: The league, broadcasters and sponsors already confidently support Caitlin ...
