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How brands are using gaming personas to reach players effectively
Digiday· 36 minutes agoOnly 42% of video game players categorize or label themselves as gamers, while 44% do not identify...
Grand Theft Auto Parent Shuts Two Iconic Game Studios as Part of Sweeping Layoffs
Benzinga via Yahoo Finance· 25 minutes agoTake-Two Interactive Software Inc (NASDAQ:TTWO), the maker of the Grand Theft Auto franchise, plans...
Microsoft Reveals Impact of Activision Blizzard Acquisition on Xbox Gaming Revenue
Game Rant· 7 days agoMicrosoft's latest quarterly earnings call with shareholders has revealed that its Activision ...
Xbox FY24 Q3 gaming revenue up 51% year-over-year thanks to the Activision Blizzard acquisition
Windows Central via Yahoo Finance· 7 days agoGaming revenue was up 51%, with growth coming from the addition of Activision Blizzard revenue...
Xbox Gaming Segment Gets Another Boost Thanks to Activision Blizzard
IGN Videogames· 6 days agoMicrosoft's gaming revenue climbed significantly year over year, according to its Q3 earnings report. For the third quarter of fiscal 2024, Microsoft reported gaming revenue up 51% year-over-year ...
Xbox's Gaming Revenue Is Up 51% YoY Following Activision Blizzard Acquisition
Pure Xbox· 6 days agoMicrosoft has today released its financial results for Q3 2024 and its Xbox gaming revenue growth is...
Xbox content and services revenue grew 62% in Q3 2024, driven byActivision Blizzard results
Shacknews· 7 days agoOne of those areas was its Xbox Content and Services, which saw a substantial spike in growth...
Xbox Games Showcase Set for June 9, Call of Duty Reveal Reportedly Planned
Gadgets 360· 1 day agoThe event will feature an upcoming lineup of games from Activision, Blizzard, Bethesda and Xbox Game...
Activision Blizzard boosts Microsoft financials as Xbox hardware revenue falls
Gamasutra· 6 days agoMicrosoft has shared its fiscal report for the third-quarter ended March 31, 2024, and Activision ...
Xbox Console Sales Drop Despite Activision Blizzard Acquisition - Try Hard Guides
Try Hard Guides· 6 days agoXbox hardware sales suffer a 31% drop despite a revenue boost from the Activision Blizzard...