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How brands are using gaming personas to reach players effectively
Digiday· 1 day agoOnly 42% of video game players categorize or label themselves as gamers, while 44% do not identify...
The Xbox Games Showcase is returning June 9, along with a "special deep-dive into the next...
GamesRadar+ via Yahoo News· 3 days agoThe publisher promises that the event will feature "games from our portfolio of studios across ...
Grand Theft Auto Parent Shuts Two Iconic Game Studios as Part of Sweeping Layoffs
Benzinga via Yahoo Finance· 1 day agoTake-Two Interactive Software Inc (NASDAQ:TTWO), the maker of the Grand Theft Auto franchise, plans...
Activision, Microsoft Ask Court to Find $69 Billion Merger Valid
Bloomberg Law· 35 minutes agoare asking a Delaware court to uphold their $69 billion merger two months after a judge in the state allowed a pension fund to challenge the transaction. The companies filed a petition Thursday ...
Microsoft's $75B Acquisition of Activision Cleared of Insider Trading Concerns by SEC
Benzinga via AOL· 20 hours agoSecurities regulators concluded their investigation into significant investments Barry Diller,...
Call Of Duty File Text Might, Maybe, Possibly Point To New Game Reveal This Month
GameSpot· 1 day agoActivision Blizzard might be aiming to unveil the next Call of Duty game this month. On X (formerly...
Xbox Console Sales Drop Despite Activision Blizzard Acquisition - Try Hard Guides
Try Hard Guides· 7 days agoXbox hardware sales suffer a 31% drop despite a revenue boost from the Activision Blizzard...
Diablo 4 season 4 'Loot Reborn' will change almost everything you know about the action RPG
PC Gamer via Yahoo News· 3 days agoIt doesn't need that kind of twist. Instead, Blizzard has kept the seasonal theme light so the...
Blizzard snuck in surprise quality of life changes into Diablo 4's massive list of season 4 patch...
PC Gamer via Yahoo News· 19 hours agoBut with player power skyrocketing, Blizzard wants to avoid making people juggle stats just to...
Microsoft Thanks Call Of Duty, Candy Crush For Sizzling Q3 Gaming Results - Microsoft (NASDAQ:MSFT)
Benzinga· 7 days agoMicrosoft's Q3 gaming revenue surged, driven by Activision Blizzard and King, but Xbox and hardware...