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Kris Singer on the making of Citi’s ‘The List’
Ad Age· 4 days agoAd Age is marking Pride Month 2024 with our Honoring Creative Excellence package, for which we asked members of the LGBTQ+ creative community to write about ...
DDB’s Alicia Case on leading charitable drag pageants for the agency world
Ad Age· 5 days agoAd Age is marking Pride Month 2024 with our Honoring Creative Excellence package, for which we asked members of the LGBTQ+ creative community to write about ...
VW selects Omnicom as global media agency after lengthy review
Automotive News· 4 days agoOmnicom’s PHD has retained Volkswagen Group’s media account following a lengthy review, Ad Age has learned. The business includes multiple brands such as ...
GroupM predicts 7.8% global ad spending growth in 2024
Ad Age· 7 days ago“The story of globalization is key here,” said Kate Scott-Dawkins, global president, business intelligence at GroupM, noting that technological breakthroughs in areas such as AI have helped ...
Brands Are Beginning to Turn Against AI
Rolling Stone via Yahoo News· 2 days agoAs Ad Age and other industry publications have reported, contracts between companies and their marketing firms are now more likely to include strong...
Hanes names Special U.S. creative agency of record
Ad Age· 5 days agoHanes selected Special U.S., the independent agency known for its work on Uber Eats.
How one agency is bringing 95 staffers to Cannes Lions
Ad Age· 7 days agoForget the Carlton—Jung von Matt’s employees will be bunking up in a nearby hostel for the Cannes Lions International Festival of Creativity.
Pinterest launches AI ad format it plans to showcase at Cannes
Ad Age· 5 days agoBackground generation has emerged as a primary duty for generative AI technologies used in advertising settings. In WPP’s Open platform, for example, the holding company has developed surrounding ...
Gen Z rattles off nicknames for McDonald's in U.K. campaign
Crain s Chicago Business· 6 days agoFor teens and young adults, going on Mickey D’s runs to hang out with your friends is a rite of passage. Created by Leo Burnett U.K., “Make It Yours” highlights all the ways and scenarios in ...
Ikea embraces play and children’s wellbeing in artful film voiced by Janelle Monáe
Ad Age· 5 days agoOn Tuesday, to mark the first-ever International Day of Play designated by the United Nations, Ikea launched a new global campaign focused on the the wellbeing of children—and the critical role ...
