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Instacart expands into shoppable YouTube ad formats
Retail Insight Network via Yahoo Finance· 3 days agoInstacart CEO and chair Fidji Simo said: “By expanding into shoppable YouTube ad formats, we are merging the power of video creative with our valuable...
Execs Talk Generating Culture, Finding Humor in Advertising and the Future of Marketing at Variety...
Variety· 17 minutes agoVariety and Canva have returned for the second annual Executive Interview Studio. Top CMOs and senior marketing executives participated in the studio and attended the festival. The Studio took ...
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Marketing Dive via Yahoo Finance· 7 days agoDive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter....
Pinterest launches AI ad tools
Search Engine Land· 6 days agoThe big picture. Pinterest is investing heavily in generative AI capabilities for more engaging, personalized ad formats and automating campaign...
Disney expands CTV strategy with ‘advergaming’ launch - Mobile Marketing Magazine
MobileMarketing· 4 days agoDisney has expanded its connected TV (CTV) strategy with the launch of new ad formats that incorporate games and shoppable features. In partnership with ...
Formats news: “The Floor” heads to Sweden; Banijay France label launches new game show
Realscreen· 4 days agoSweden jumps on The Floor Talpa Studios’ hit quiz show The Floor has found another new home, with...
Brands Can Now Buy Shoppable Instacart Ads on YouTube
AdWeek· 4 days agoGrocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads...
How To Watch The ‘Taylor Swift Vs Scooter Braun: Bad Blood’ Documentary
Forbes· 18 hours agoAlmost exactly five years after Scooter Braun purchased Taylor Swift’s masters, Discovery+ UK is...
Editorial cartoon
Gloucester Daily Times· 7 hours agoClick here to view this image from gloucestertimes.com.
Stagwell, Anzu To Partner On New In-Game Ad Experiences
MediaPost· 4 days agoThe Anzu platform enables advertisers to reach gamers across mobile, PC, console and gaming metaverses with IAB-compliant ad formats that become part of ...
