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TikTok makes bigger bet on publishers with ads tied to buzzy content, events
Marketing Dive via Yahoo Finance· 1 day agoWARC forecasts that global social ad spending will increase 14.3% this year to $247.3 billion, and...
TikTok expands its premium ad slots despite potential US ban
TechCrunch· 1 day agoThe company introduced the “Pulse Premiere” ad slot last year, and it is now adding new partners to...
TikTok Announces Expanded Premium Ad Placement Options
Social Media Today· 1 day agoTikTok has announced an update to its premium ad placement option, with brands using its top-end “Pulse” ads now set to have more publisher content to place ...
Why are Helldivers 2 PC players angry at PSN update? Sony controversy explained - Dexerto
Dexerto· 2 hours agoHelldivers 2 will start requiring those on PC to connect an active PlayStation account to access the...
Reno Gazette Journal
Reno Gazette-Journal· 7 days agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii) online display advertising ...
beehiiv attracts $33M to make its newsletter publishing platform more sticky
TechCrunch· 3 days agoNow, in a signal of the popularity of the medium, one of the startups building a platform for...
Limelight launches rebrands for fifth anniversary - Mobile Marketing Magazine
MobileMarketing· 3 days agoLimelight Inc. helps companies in the ad tech ecosystem to navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and genuine ...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 1 day agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers to take all their digital video buying ...
Criteo S.A. (NASDAQ:CRTO) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 7 hours agoCriteo S.A. (NASDAQ:CRTO) Q1 2024 Earnings Call Transcript May 2, 2024 Criteo S.A. misses on...
NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
Digiday· 17 hours agoFor ad buyers wary of whether TikTok’s NewFronts pitch will ultimately matter if the ByteDance-owned...