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TV Networks Embrace Their Aging Audience With a New Mantra: Age Doesn’t Matter
The Wall Street Journal· 34 minutes agoMEDIA & MARKETING When executives at Warner Bros. Discovery took the stage at Madison Square Garden...
Meet the 2024 Montgomery Advertiser All-Area high school boys and girls tennis teams
The Montgomery Advertiser via Yahoo Sports· 42 minutes agoHere are the 2024 Montgomery Advertiser All-Area tennis teams, and boys and girls players of the...
Kuaishou Beat Earnings Estimates, Helped by Online Marketing, E-Commerce — Update
Morningstar· 19 minutes agoKuaishou Technology beat revenue and earnings estimates in the first quarter, helped by rising numbers of advertisers on the Chinese company's short-video platform and growth ...
Google rolls out more tools for advertisers — including new formats for AI-generated search
Digiday· 6 hours agoAt a press event in New York, Google execs declined to disclose how many advertisers and users are...
NBC Taps Big Advertisers to Support ‘SNL’ 50th Season
Variety via Yahoo News· 19 hours agoNBC’s “Saturday Night Live” has spent nearly half a century making fun of advertisers and Madison...
1 Little-Known Fact That Makes Roku Stock a No-Brainer Buy
Motley Fool via Yahoo Finance· 54 minutes agoThat's not hard to believe. With its leading advertising platform and popular media sticks, this...
TV companies flaunt ad tech and AI to persuade advertisers to spend
Reuters· 5 days agoTelevision "upfront" advertiser presentations this week in New York City were hardly about TV at...
Facts of the Matter Column | Honolulu Star-Advertiser
Honolulu Star-Advertiser· 2 hours agoRichard Brill is a retired professor of science at Honolulu Community College. His column runs on...
Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 21 hours agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
The Secret to Winning the Upfronts
AdWeek· 12 hours agoAs this year brings explosive demand in trending categories like political advertising and women’s sports, now is the time for advertisers to revisit...
