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Stagwell and Anzu Announce Strategic Partnership to Transform the In-Game Advertising Experience -...
Benzinga· 7 hours agoStagwell STGW, the challenger network built to transform marketing, and Anzu, the world's most advanced intrinsic in-game advertising platform, today announced a strategic ...
United Selects Magnite's SpringServe to Power Advertising Solution for Inflight Personal Device...
Benzinga· 7 hours agoNEW YORK, June 17, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced it will power the delivery of < ...
Uber Advertising Announces Exclusive Partnership with T-Mobile Advertising Solutions
Morningstar· 4 days agoToday, Uber’s advertising division announced an exclusive partnership with T-Mobile Advertising Solutions and its rideshare media network ...
Comscore Tackles Measurement of In-Game Ads With Expanded Anzu Pact
Variety via AOL· 6 days agoComscore said it expanded a partnership with Anzu, a company that specializes in in-gameadvertising,...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 4 days agoThe Zacks Consensus Estimate for ROKU’s 2024 platform revenues is pegged at $3.3 billion...Exchange...
IAS Increases Ad Transparency Ahead Of Cannes
MediaPost· 5 days agoThe latest partnerships with Reddit and Pinterest, announced Thursday, connect the dots for advertisers of the social news network by providing more information in its reporting platforms.
DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights -...
MobileMarketing· 6 days agoDanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce ...
Can AI Save the Media Industry? One Startup Has a Plan for That
CNET· 46 minutes agoIt's a tough time to work in the media industry. For any given topic, it aggregates multiple news...
Council Post: 3 Things To Know When Partnering Your IGaming Business With Sports OTT
Forbes· 8 hours agoThe dynamics of the sports OTT business are quite similar to those of the iGaming culture. Both industries revolve around sports games or other major events that undergo many changes, so the ...
Drinks giants, tech firms “strengthen standards” on digital advertising
Just Drinks via Yahoo Finance· 5 days agoPartnerships like IARD are a critical way for the industry to come together around aligned standards...