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Yaccarino shakes up X amid Musk's pressure on costs, FT says
Reuters via Yahoo Finance· 2 hours agoBefore joining X, then known as Twitter, in June 2023, Benarroch worked at Comcast's NBCUniversal,...
SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising
Zacks· 5 days agoSirius XM's (SIRI) advertising arm, Sirius XM Media, announces its partnership with The Trade Desk...
Arkansas lawmakers review Parks Department’s proposed $26M annual ad contracts after senator...
Arkansas Democrat-Gazette· 1 day agoIn a voice vote, the...the clear language of the state procurement law. "As far as I am concerned,...
Stagwell and Anzu Announce Strategic Partnership to Transform the In-Game Advertising Experience -...
Benzinga· 6 days agoStagwell STGW, the challenger network built to transform marketing, and Anzu, the world's most advanced intrinsic in-game advertising platform, today announced a strategic ...
Josh Allen to represent Pepsi in 'Gladiator II' commercial
The Buffalo News· 2 days agoJosh Allen is considered by some to be a gridiron gladiator with some of his tough and heroic-like...
SiriusXM Embraces Unified ID 2.0 Programmatic for Pandora - Radio Ink
Radio Ink· 4 days agoSiriusXM has taken a new step in the world of programmatic audio advertising by implementing Unified ID 2.0 for Pandora.
Fox (FOXA) and The Trade Desk Strengthen Ad Tech Partnership
Zacks via Yahoo Finance· 3 days agoFox Corporation FOXA and global ad tech leader The Trade Desk TTD have announced an expanded ...
X boss Elon Musk tempers comments about advertisers as he looks to woo them back
NBC Universal via AOL· 3 days agoMusk flew into Cannes earlier this week with an aim to reassure ad groups and global brands over the...
Viamedia To Sell Programmatic Ads for Willow by Cricbuzz as Cricket Gains Popularity in the U.S.
Next TV via Yahoo Finance· 3 days agoCredit: Matt Roberts-ICC/ICC via Getty Images Independent advertising rep firm Viamedia said it has...
Ad industry seeks out first-party data partners
Axios· 3 days agoState of play: Dotdash Meredith, owner of People, Better Homes & Gardens and other publications, is among the partners working with Amazon Publisher...