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Roku Unveils TV Streaming Ad Solution
TV Tech· 4 days agoSAN JOSE, Calif.—Roku has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with ...
U.S. TV Ad Revenue To Fall 0.6% In 2024, GroupM Forecasts
Next TV via Yahoo Finance· 6 days agoLooking ahead, GroupM sees political advertising climbing above $17 billion if there’s a...
Study: Local TV Advertising to Grow 5.9% in 2024
TV Tech· 6 days agoDuring the next presidential election in 2028, broadcast TV is expected to see $9.1 billion in ad revenue. Overall, the new Borrell report predicts that...
Google TV Launches Ad-Supported Service on Streaming Boxes
iTech Post· 5 days agoGoogle announced its new advertising network that offers targeted ads to more than 125 live channels...
Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars
Variety via AOL· 4 days agoAfter a career spent tackling some of the most challenging roles in Hollywood in films such as...
Global Ad Revenue to Surpass $1 Trillion in 2025 as GroupM Boosts 2024 Forecast for U.S., China
The Hollywood Reporter via Yahoo Finance· 6 days agoGlobal advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further...
Google launches Google TV advertising network
Search Engine Land· 5 days agoGoogle is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active ...
Google TV's free streaming channels look set to get unskippable ads in the future
TechRadar· 5 days agoThe ads are coming as part of a brand new advertising network called the Google TV Network, and it'll be coming to a wide range of brands that use Google's ...
Check out the pitch decks these advertising startups have used to raise millions to try to shake up...
Business Insider via Yahoo News· 3 days agoOther companies like FreshSound and Catch+Release...that top execs and founders have used to sell...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 3 days agoRoku Inc. ROKU recently launched Roku Exchange, a new advertising technology solution tailored for ...