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How advertising lost its sense of humour
Daily Telegraph· 17 hours agoWhile the global advertising industry is expected to hit $1 trillion by 2025, the share of big budget TV advertising or glossy print ...
Magna Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline
The Hollywood Reporter via Yahoo Finance· 6 days agoThe advertising market appears to be rebounding, but it is not equal. The media investment company...
Will Alphabet Be Worth More Than Nvidia by 2025?
The Motley Fool via AOL· 8 hours agoYOY = Year-over-year. Google's advertising business recovered as rising sales for YouTube and search-based ads offset declining ad network revenues. Its...
Key Political TV Advertising States: Don't Mean A Thing Without That Swing
MediaPost· 2 days agoWith a little more than four months to go before the Presidential election, we wonder where and what kind of messaging will seek to move TV viewers who are also political ...
CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
MediaPost· 4 days agoConsumer-packaged goods advertisers’ campaigns earned the highest unique reach -- 25.24% on CTV platforms -- more than any other advertising category, according to data estimates ...
Did Kim Kardashian really deserve that crypto fine?
TechCrunch· 11 hours agoThis week was a weird one for crypto, as reality TV superstar Kim Kardashian was one of the first celebrities to get an SEC fine for promoting a...
Senate rivals Ruben Gallego and Kari Lake ramping up Latino voter outreach efforts
The Arizona Republic via Yahoo News· 18 hours agoLake, who was endorsed by former President Donald Trump, released a TV ad in May calling out Gallego and President Joe Biden for causing an “invasion” at ...
Democrats Need to Try Something Radical: Hire Christopher Nolan | Washington Monthly
Washington Monthly· 22 hours agoThe weapon is the old grandfather clock of political persuasion: the 30-second television ad. First...
Top TV Networks' Ad Revenue Flat At $10.4B In First-Half 2024, Airings 6% Higher
MediaPost· 4 days agoAgainst the backdrop of current upfront deal-making, the first six-and-a-half months of 2024 show the eight leading linear TV networks are virtually even in terms of
Can Ad-Supported Streamers Still See Growth As Consumers Want Even Less Ads?
MediaPost· 5 days agoThere is seemingly no end to efforts when it comes to blocking TV-video advertising, as ad blockers keep looking to gain new ground.
