Search results
Magna Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline
The Hollywood Reporter via Yahoo Finance· 17 hours agoThe advertising market appears to be rebounding, but it is not equal. The media investment company...
Biden’s campaign announces a $50 million advertising blitz highlighting Trump’s conviction
WPRI Providence· 24 minutes agoWASHINGTON (AP) — President Joe Biden’s reelection campaign is spending $50 million through the end...
Tegna Hires NBCU, Google Alum Mike Steib as CEO
Variety via Yahoo Finance· 44 minutes agoTV station group Tegna announced that Michael Steib, a former NBCUniversal and Google exec, will succeed David Lougee as president and CEO. Steib, 48,...
Biden campaign slams Trump as ‘convicted criminal’ in first ad seizing on former president’s legal...
CNN.com· 2 hours agoThe campaign spot, titled “Character Matters,” is part of a $50 million ad buy in June and will run...
National TV Ad Revenue Forecast To Sink 2.7% In 2024
MediaPost· 4 days agoLinear national TV ad revenue from broadcast and cable TV networks will sink 2.7% to $27.5 billion this year, according to MoffettNathanson ...
Biden’s reelection team launches $50 million ad campaign targeting Trump before the first debate
FOX 5 San Diego· 6 hours agoWASHINGTON (AP) — President Joe Biden’s reelection campaign said Monday it will spend $50 million through the end of June on a new ad campaign that includes efforts to spotlight Republican Do…
U.S. TV Ad Revenue To Fall 0.6% In 2024, GroupM Forecasts
Next TV via Yahoo Finance· 7 days agoLooking ahead, GroupM sees political advertising climbing above $17 billion if there’s a...
NBA Finals Ad Sales Soar 40% On Flat Viewing
MediaPost· 4 days agoNational TV ad revenues are up 40% vs. a year ago to $107.9 million on ABC through three games, according to EDO Ad EnGage. Nielsen measurement ...
Google TV Launches Ad-Supported Service on Streaming Boxes
iTech Post· 6 days agoGoogle announced its new advertising network that offers targeted ads to more than 125 live channels...
Local TV Giant TEGNA Taps Mike Steib as New CEO
The Hollywood Reporter· 29 minutes agoThe local TV station giant TEGNA has a new CEO. The broadcast company, created eight years ago when Gannett separated its broadcasting and publishing businesses, has named ...
