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A better approach to B2B lead gen in 2024
Search Engine Land· 3 hours agoB2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is...
Is Google A Buy Ahead Of Apple's WWDC In June Amid AI Licensing Talks?
Investor's Business Daily· 3 hours agoWhat's clear is that generative AI presents new opportunities as well as risk for Google stock. One...
Why Magnite Stock Rocketed Higher on Thursday
Motley Fool via Yahoo Finance· 56 minutes agoAs of 11:53 a.m. ET, the stock was still up 30.5%. The catalyst that sent the adtech specialist soaring was a new big-name ad partner. Millions of new ad...
Brands aren't hurt by advertising on hard news, a new report finds
Business Insider· 1 day agoStagwell, a marketing group, is challenging the idea that running advertising next to so-called hard...
Why Walmart Stock Popped Today
Motley Fool via Yahoo Finance· 43 minutes agoGross margin also rose 42 basis points, driven by growth in all segments, and it controlled inventory, bringing the key line item down 4.2%. Its global ...
Colossus SSP Files Lawsuit Against Adalytics For Defamation, Injurious Falsehood and False ...
WKBN 27 Youngstown· 2 days agoColossus Media LLC ("Colossus SSP" or the "Company"), the inclusive supply-side advertising platform, today filed a civil lawsuit against Adalytics Research LLC of New York ...
Political advertising is in season, who is funding it and where is it coming from?
WJET - WFXP Erie· 15 hours agoDuring election seasons, political advertising is everywhere. Sometimes it feels nearly impossible...
Is Meta Stock A Buy? Shares Push Near Key Level After Earnings Letdown
Investor's Business Daily· 9 minutes agoBut analysts have described this current round of spending as different, particularly because Meta's...
Powers of Reasoning Comes Out of Stealth Mode to Challenge the Media Agency Landscape
WPRI Providence· 2 hours agoToday, Powers of Reasoning, a new player in the advertising industry, comes out of stealth mode. Founded by veterans of the marketing, advertising and technology ...
McDonald’s $5 value meal is coming in June, but it’s not staying long
WHIO-TV 7 Dayton· 50 minutes agoCoca-Cola added marketing funds to the equation to make the deal more appealing, CNBC reported...
