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AdTheorent acquisition proposal withdrawn; Cadent merger continues By Investing.com
Investing.com· 4 hours agoAdTheorent Holding Company, Inc. (NASDAQ:ADTH), a machine learning company focused on programmatic ...
Snapchat outlines Three Es for advanced marketing measurement
Search Engine Land· 40 minutes agoEvaluation uses techniques like media mix modeling to quantify real performance impact. What they’re...
Keir Starmer dons his election boots to tramp all over Tory territory
The Independent via Yahoo News· 40 minutes agoShadow ministers, billboard ads, and ad vans...
Why Biden Wanted to Debate Trump Early, and Why Trump Said Yes
The New York Times via Yahoo News· 7 hours agoWASHINGTON — Tens of millions of dollars of advertising has not changed President Joe Biden’s...
Why Magnite Stock Rocketed Higher on Thursday
The Motley Fool via AOL· 2 hours agoAs of 11:53 a.m. ET, the stock was still up 30.5%. The catalyst that sent the adtech specialist soaring was a new big-name ad partner. Millions of new ad watchers At the ad industry upfronts ...
Amazon’s first upfront promises full-funnel advertising at scale for all
Marketing Dive via Yahoo Finance· 1 day agoNEW YORK — Amazon on Tuesday (May 14) made a big splash with its first-ever event during upfront...
3 Laptops Deals Under $500 From Acer, Dell, and Lenovo Your Wallet Will Love
PC Magazine· 12 minutes agoIf you're in the market for a solid everyday laptop that will nail all of the basics (work, streaming, web), we found three of them, all costing you less than 500 bones.
Netflix ads tier hits 40 million subscribers
Search Engine Land· 3 hours agoWhy we care. Netflix’s platform offers advertisers a large and expanding pool of potential customers. If you’re looking for new advertising...
McDonald’s $5 value meal is coming in June, but it’s not staying long
WHIO-TV 7 Dayton· 2 hours agoCoca-Cola added marketing funds to the equation to make the deal more appealing, CNBC reported...
How Television Advertising Lost Its Relevance
The Wall Street Journal· 4 days agoADVERTISING When Mondelez sought to promote a limited edition of its Oreo cookie earlier this year, it did something that would have been unthinkable not...
