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Shea Serrano's acclaimed sitcom 'Primo' canceled;
San Antonio Express-News· 1 hour agoSan Antonio native Shea Serrano's sitcom “Primo” has been shelved by streaming service Amazon Freevee after only one season, and it’s a major blow for...
On-Chain Ads Are Finally Here, in a Win for Privacy and User Experience
CoinDesk via Yahoo Finance· 4 hours agoConsider this: What would Amazon pay for a one-click ad that lets you buy the product you abandoned...
The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
Digiday· 2 days agoAdditionally, APS has also extended Transparent Ad Marketplace (TAM) to support all streaming TV publishers, streamlined demand and deals. The newly unveiled features for ...
Amazon Ads shows how not to be jealous of your brand’s rivals
Ad Age· 5 days agoAnomaly’s new spot for Amazon Ads presents just that scenario—a marketer who’s excited to launch a campaign for his (fictional) brand Zang, but is totally eviscerated by a ...
NBA formalizing deals with Disney, Amazon, NBC
Sports Business Journal· 10 hours agoRon Chenoy/USA TODAY NETWORK NEW YORK -- The NBA is formalizing written contracts with Disney, NBC and Amazon this week, with sources calling it the...
Netflix is becoming an ad-tech company
Engadget· 6 days agoThere was a time when streamers wooed potential customers with the promise of an ad-free experience. In recent years, however, companies such as Netflix,...
NBA in final stages of deal with Disney, Amazon, NBC; Will Warner Bros. Discovery sue?
Birmingham News· 2 hours agoThe Sports Business Journal reports the NBA is “formalizing written contracts” with Disney, NBC and ...
Amazon Prevails In Privacy Battle Over Alexa Ad Targeting
MediaPost· 6 days agoSiding with Amazon, a federal appellate court refused to revive a class-action complaint alleging that the company wrongly targets ads to consumers based on their interactions ...
Amazon’s new ad tech tool measures post-cookie advertising IDs for publishers
Ad Age· 2 days agoAmazon launches Signal IQ, a way to test the value of IDs, and expands cloud services for publishers to make deals.
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 2 days agoThe next day, Amazon said, “hold my beer.” “This week you're going to hear lots of presentations,”...
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