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Google's antitrust trial spotlights search ads on the final day of closing arguments
Digiday· 6 hours ago“General search gets them to those high intent customers and new customers,” said William Cavanaugh, Jr., an attorney for the state AGs. The attorneys also mentioned advertisers need to constantly ...
Google Ads Rival Sets Up As It Awaits Earnings
Investor's Business Daily· 1 day agoTrade Desk's platform allows advertising buyers and marketers to create, manage and optimize digital ad campaigns across display, video, audio and social...
Criteo (CRTO) Q1 2024 Earnings Call Transcript
Motley Fool via Yahoo Finance· 22 hours agoThis accreditation underscores our reliable and advanced measurement capabilities for both onsite sponsored products and onsite display ads, and...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 1 day agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers to take all their ...
Roku is going to show video ads on its homescreen interface
Pocket-lint· 3 days agoOwners of Roku TVs and media streamers should eventually expect to see video ads appear in the...
Roku to start showing video ads on its home screen, to be a bit less intrusive though
Neowin· 4 days agoPopular smart TV platform Roku, in its earnings call, announced that it plans to put video ads on its home screen. Up until now, Roku has stuck with static ads that appear throughout the platform's ...
Attempted TikTok heist by Congress just proves our data is safer with China than the NSA
Salon via Yahoo News· 5 days agoBiden just did more to promote TikTok and ByteDance — and China itself — than any ad-buy or...
Google Performance Max For Marketplaces: Advertise Without A Website
Search Engine Journal· 1 day agoGoogle has launched a new advertising program called Performance Max for Marketplaces, making it...
Grow with KARE: Clematis have it made in the shade
KARE 11 Minneapolis-St. Paul· 2 hours agoKARE 11's Laura Betker says she and her buddy Bobby Jensen expanded their knowledge about the beautiful vining flower clematis during a recent visit to...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 5 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client solutions, said in ...
