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Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars
Ad Age· 6 days agoGoogle has already revealed that it will showcase its demand-side platform, called Display and Video 360, which advertisers use to place programmatic ads across the web and ...
The Zacks Analyst Blog Highlights Meta Platforms, Amazon.com, PDD Holdings and Apple
Zacks via Yahoo Finance· 7 days agoThese are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit...
Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
MediaPost· 1 day agoThe cost per click (CPC) on Google ads continues to rise -- up 13% year-on-year in the first quarter of 2024 compared with 9% YoY in Q4 2023. The change has mostly been influenced by an increase ...
Univision launches shoppable TV for award show viewers
InternetRetailer.com· 13 hours agoTelevisaUnivision announced a partnership with Shopsense AI to integrate shopping across its...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 2 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client solutions, said in ...
Upgrade your TV today while this 50-inch model is on sale for just $220
AOL· 2 days agoMuch better than my previous 4K LG TV." Cons According to this viewer/listener, you...but some users...
Animal vaccine maker lobbies White House
Politico· 4 hours agoSEEING VPN ON DC METRO? Mullvad VPN has launched ad campaigns in Washington, New York, Chicago and Los Angeles transit and airports as part of the company’s “mission to uphold ...
The 15 best Mother’s Day tech gifts that moms actually want
CNN via Yahoo News· 5 days agoAmazon’s long-lasting e-readers have earned the MVP slot in her heart and desk as a...Signature...
The Kobo Libra Colour is the color screen e-reader we’ve been waiting for
CNN via Yahoo News· 5 days agoHenry T. Casey/CNN Underscored On top of that, the Libra Colour’s 7-inch display size makes it...
This Amazon Fire Tablet is the perfect alternative to Apple's pricey iPads
BGR· 5 days agoWhen Amazon released the first batch of Fire Tablets, it was pretty clear what the company’s intention was. As is the case with many of its other product lines, Amazon ...
