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Council Post: Artificial Intelligence And Marketing—The Perfect Match
Forbes· 20 hours agoAs marketers at one of the largest social discovery companies in the world, we are constantly...
Multiscreen attribution insights that every dealer can benefit from
Automotive News· 5 days agoIn today’s auto industry, data-driven marketing is more important than ever. Audiences now consume media across a dizzying array of platforms.
A deadly heat wave worsened Gaza’s humanitarian crisis. It was fueled by climate change, new data...
KEYT 3 Santa Barbara· 4 hours agoGaza was not alone. Several heat waves spanning a vast area of the Asian continent last month during...
TV Ad Sales Leaders: Meet the Key Upfront Execs
Variety via Yahoo Finance· 8 hours agoDID YOU KNOW? Olsen has been an “early backer of “attribution,” or measurements that show whether ads spurred consumers to make a purchase or take other...
How To Increase Conversions With This 6-Step Customer Journey Analysis
Search Engine Journal· 20 hours agoThis post was sponsored by DAC Group. To create websites and marketing campaigns that will increase...
A deadly heat wave worsened Gaza’s humanitarian crisis. It was fueled by climate change, new data...
CNN via Yahoo News· 4 hours agoFrom Gaza in the west to the Philippines in the east, climate change has fueled extreme heat on the...
Asia’s Killer April Heat Wave Was Made Much Worse by Climate Change
Bloomberg via Yahoo Finance· 4 hours ago(Bloomberg) -- The April heat wave that swept through Asia, bringing temperatures as high as 46C...
Common antibiotic tied to higher death risk in sickest patients
Futurity· 9 hours agoDecisions about which antibiotics to give a patient when a life-threatening infection is suspected...
Banks are propping up the fossil fuel industry to the tune of €6.5 trillion, new report finds
Euronews via Yahoo News· 1 day agoThe bank also says it does not recognise the classification or attribution of some transactions...
Fernando Machado on lasers and chandeliers—and how to balance creativity and measurement
Ad Age· 1 day agoIt is very easy to measure sales, especially if you are a direct-to-consumer business. Sales figures are very factual. Should we not care about attribution, measurement and ...
