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Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad...
Digiday· 9 hours agoAdvertisers see these deals as a reliable way to reach audiences across multiple publishers,...
Fox Ad Revenue Slips to $1.2B, But Profit Rises to $704M
The Hollywood Reporter· 55 minutes agoThe owner of Fox, Fox News and Fox Sports hosted the Super Bowl a year ago, leading to the...
TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’
Variety via AOL· 22 hours agoAudiences may not be the only thing about TV that continues to shrink. Advertisers are expected to...
Fox Swings to Q3 Profit Despite Slump in Ad Revenue
Variety via AOL· 1 hour agoFox Corp. said it swung to a profit in its fiscal third quarter despite slumps in advertising revenue, largely due to the absence of charges associated...
Prestige TV is dead. What's next?
Digital Spy via Yahoo News· 7 hours agoThe demands that Vibe TV (“visual muzak", as Bateman calls it) makes of its audience are very different to those of the would-be prestige TV landscape....
The latest jobs in search marketing
Search Engine Land· 5 days agoAssociate Newsroom SEO Editor, The Athletic (Remote) Salary: $60,000 to $80,000 (annual) Manage and monitor real-time and long-term audience trends to...
US political ad spend shows no signs of slowing down - here's what that signals for OOH
The Drum· 22 hours agoFor constituents, this has translated to a barrage of non-stop campaign ads across TV, radio, mobile...
Council Post: AI Utilization In The Media And Entertainment World
Forbes· 1 day agoIt's widely acknowledged that artificial intelligence (AI) is transforming the advertising business...
Samsung TV Plus Expands its Horizons with Sports, Entertainment and Gaming Pacts
Variety via AOL· 7 days agoThe Samsung TV Plus platform has logged steady growth as a distribution outlet for entertainment and...
Social Media Advertising for Business Professionals - Maryland Daily Record
The Daily Record· 7 days agoSocial Media has become an integrated part of our daily media journeys. Social media is embedded in our lives, whether we use social media to stay in touch with colleagues, read news and opinions ...
