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Kroger gives Yahoo access to its retail media network audience
InternetRetailer.com· 18 hours agoKroger’s retail media network will bring in ads from Yahoo’s demand-side platform, Yahoo DSP, in a...
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad...
Digiday· 1 day agoAdvertisers see these deals as a reliable way to reach audiences across multiple publishers,...
TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’
Variety via AOL· 2 days agoAudiences may not be the only thing about TV that continues to shrink. Advertisers are expected to...
The latest jobs in search marketing
Search Engine Land· 6 days agoAssociate Newsroom SEO Editor, The Athletic (Remote) Salary: $60,000 to $80,000 (annual) Manage and monitor real-time and long-term audience trends to...
Fox Ad Revenue Slips to $1.2B, But Profit Rises to $704M
The Hollywood Reporter· 22 hours agoThe owner of Fox, Fox News and Fox Sports hosted the Super Bowl a year ago, leading to the...
Council Post: What’s The RAGs? How To Unlock Explosive Marketing Success With AI
Forbes· 3 days agoRetrieval-augmented generation (RAG) is a sophisticated technique used in large language models...
Council Post: AI Utilization In The Media And Entertainment World
Forbes· 2 days agoIt's widely acknowledged that artificial intelligence (AI) is transforming the advertising business...
Fox Swings to Q3 Profit Despite Slump in Ad Revenue
Variety via AOL· 23 hours agoFox Corp. said it swung to a profit in its fiscal third quarter despite slumps in advertising revenue, largely due to the absence of charges associated...
How Smarter ‘Word Games’ Might Help Save The News Business
Forbes· 6 days agoThe power of the “word” has never been more vital for the future of the news business. The double...
Smart Ring Oura Advocates For Women's Health Research
MediaPost· 1 day ago“Know your body better with Oura Ring, the revolutionary smart ring.” The placement ran a day before Monday’s Met Gala, one of the style world’s major annual events. “This is a major cultural ...
