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1. • 

     The marketer's guide to data in an AI-driven world: Tactics and insights for data buyers building...

     Digiday· 6 days ago

     “B2C marketers are looking for the right people for the right things — the most engaged audience...

2. • 

     3 High Insider Ownership Indian Stocks With Up To 35% Earnings Growth

     Simply Wall St. via Yahoo Finance· 16 hours ago

     The Indian stock market has experienced a notable fluctuation recently, declining 2.5% over the last...

3. • Invoca Named a Leader in Real-Time Revenue Execution Platforms Report

     Lodi News-Sentinel· 5 days ago

     Invoca today announced that Forrester Research has named Invoca as a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024 report. Forrester evaluated the most significant ...

4. • Marketing Is NOT A Foreign Language

     MediaPost· 6 days ago

     Think of the AMC drama “Mad Men” — the story of an insular advertising agency with its own language, uncompromising internal politics, and ambitions disconnected from those of its clients. Periodically ...

5. • 

     Council Post: Mental Availability: Making Space For Your Brand In Your Prospects' Brains

     Forbes· 7 days ago

     Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the...

6. • 

     Blue Cast: Candiani’s Simon Giuliani on the Mill’s Fashion-Meets-Food and Circular Developments

     Sourcing Journal via Yahoo Finance· 6 days ago

     Among its recent moves has been an expansion from solely a B2B company to becoming a B2C brand, and...

7. • 

     PPC landing pages: How to craft a winning post-click experience

     Search Engine Land· 6 days ago

     Landing pages get you customers. The post-click experience remains underrated in the grand scheme of...

8. • 

     What does it take to make it as a health marketing agency?

     The Drum· 1 day ago

     Health and pharma has long been the richest industry on the planet. All the major agency networks...

9. • 

     Council Post: How Marketing Can Let B2B Companies Think Global And Act Local

     Forbes· 7 days ago

     In my experience, companies often fail in new countries because they lack understanding of one or...

10. • Humanizing B2B Marketing at Marqeta

      CMSWire· 6 days ago

      Applying consumer-focused principles to B2B marketing fosters authenticity and human connection. Leveraging cultural trends can deepen authentic connections with B2B audiences ...