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Three Misconceptions Holding Programmatic Back at This Year’s Upfronts
Next TV via Yahoo News· 11 months agoMark McKee of FreeWheel For the past few years, during the spring lead-up to the upfronts, I felt...
ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’
Marketing Dive via Yahoo Finance· 5 months agoDive Brief: A significant chunk of the money marketers spend on programmatic advertising is lost to...
Magnite Gives FreeWheel Users Better Look at Programmatic Demand
Next TV via Yahoo News· 9 months agoMagnite survey logo Magnite said it has completed a technical integration with Comcast’s FreeWheel...
In Ad Tech Wars, Disney Counts on YODA for an Edge
Next TV via Yahoo News· 11 months agoThe Child in Disney Plus's 'The Mandalorian' With YODA in place, The Walt Disney Co.’s advertising-sales operation believes the Force is with it. That’s...
Online advertising emits more greenhouse gases than you think
Semafor via Yahoo News· 7 months agoThe News Of all the sectors under pressure to cut their carbon footprint, advertising has largely...
Viant Stock Jumps 29% On Rebound In CTV Growth
Next TV via Yahoo News· 9 months agoTim Vanderhook of Viant at 2022 Advanced Advertising Summit A rebound in streaming and connected TV advertising helped boost Viant Technology stock...
Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
Business Insider via Yahoo Finance· 2 years agoDigital advertising accounts for the majority of marketers' ad budgets — and an almost-hidden...
EU files antitrust charges against Google – here's how the ad tech at the heart of the case works
The Conversation via Yahoo News· 10 months agoEuropean Commission Vice President Margrethe Vestager discusses the EU's antitrust case against...
This High-Yield Dividend Stock's $23 Billion Secret Weapon
Motley Fool via Yahoo Finance· 1 month agoIf you're looking for a high-yield dividend stock, one of the best places to find one is in the real...
Bear of the Day: The Trade Desk (TTD)
Zacks via Yahoo Finance· 1 year agoThe Trade Desk TTD is a $24 billion provider of a technology platform for advertising. Through a self-service, cloud-based platform, ad buyers create,...
