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What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 6 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Some UK and US government sites are 'sharing data with ad brokers'
ReadWriteWeb· 2 days agoAt least 18 government websites in the U.K. and the U.S. send visitor information to multiple online...
Partnership Aims To Equip DSPs With New Tools
MediaPost· 24 hours agoAxis and Lemma say they will boost advertising effectiveness with collaboration.
Engine Gaming and Media, Inc. (NASDAQ:GAME) Q4 2023 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 6 days agoEngine Gaming and Media, Inc. (NASDAQ:GAME) Q4 2023 Earnings Call Transcript April 16, 2024 Engine...
Multilocal integrates with Onetag to simplify access to high-quality inventory - Mobile Marketing...
MobileMarketing· 3 days agoProgrammatic specialist, Multilocal, has announced a global integration with AI-powered curation platform Onetag. As a result, Multilocal will add Onetag DealCurate into its offering, enabling ...
5, 4, 3, 2, 1 … Lift Off! To Succeed With Your Firm’s Marketing, Start at the End | Daily Business...
Law.com· 6 hours agoYou spend money marketing your legal services … what action would you like as a result? By...
Top 4 ways to make the most out of peak travel season advertising with OOH
The Drum· 2 days agoHere are some tips for using out of home (OOH) advertising to reach and engage with summer travelers...
Pivot Marketing Group Select App Science™ Data Analytics and Insights Division for a Multi-Year Deal...
WFRV 5 Green Bay· 4 days agoApp Science helps Pivot validate advertising spend across their diverse audiences to support their clients including Toyota Motor North AmericaApp Science's cross-platform ...
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining...
Digiday· 3 days agoPublishers are changing up their newsletters strategies to engage audiences as a wave of generative...
Rotoplas: First Quarter 2024 Results
WRBL Columbus· 2 days agoGrupo Rotoplas S.A.B. de C.V. (BMV: AGUA*) ("Rotoplas", "the Company"), America's leading company in water solutions, reports its unaudited first quarter 2024 results. The information has been ...