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How Small Businesses Can Use AI To Create And Measure Ads [Interview With Ex-Googler Logan Welbaum]
Search Engine Journal· 4 hours agoAppeasing the advertising algorithms on social media and Google has always been a mix of art and...
Council Post: Building New Levels Of Consumer Trust Through Ethical Marketing And PR Practices
Forbes· 8 hours agoThis shift is forcing marketing and public relations (PR) professionals to rethink the way they are...
McKinney Named Ad Age A-List Agency Standout at Awards Gala
WATE 6 Knoxville· 5 days agoCreative, media and influencer agency McKinney was honored at the 2024 Ad Age A-List & Creativity Awards Gala last evening as an A-List Standout agency.
New business pitches are broken—here’s how agencies can fix them
Ad Age· 2 days agoClients, make your pitches focused and fast. Give agencies a clear challenge to see how quickly they ideate and how well they collaborate. Spare agencies the agony of a prolonged pitch and save yourself time and money.
How the top networking groups for CMOs stack up—and how much they cost
Fortune via AOL· 16 hours agoLaura Maness, Global CEO of Grey, the century-old powerhouse advertising agency owned by WPP, says...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 1 day ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, ...
UPDATE 1-US FTC seeks additional information on Walmart and Vizio's $2.3 bln deal
Reuters via Yahoo Finance· 2 hours agoWalmart had proposed to buy Vizio for $11.50 per share in cash in February, in another bet on the retailer's fast-growing U.S. advertising business, Walmart Connect, and gaining ...
2 No-Brainer Stocks to Buy With $100 Right Now
Motley Fool via Yahoo Finance· 1 day agoThird, Pinterest has been enhancing the platform with new features to boost...generation AI to give better and more relevant recommendations to users....
Walmart’s Vizio Acquisition to Undergo Full FTC Antitrust Probe
Bloomberg via Yahoo Finance· 2 hours ago(Bloomberg) -- Walmart Inc.’s deal to buy smart-TV maker Vizio Holding Corp. will undergo an...
Clear Digital Wins 12 ADDY Awards from the American Advertising Federation of Silicon Valley
KTLA-TV Los Angeles· 5 days agoThe ADDY Awards are the advertising industry's biggest competition, recognizing and rewarding the creative spirit of excellence in the art of advertising
