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    • A better approach to B2B lead gen in 2024

      A better approach to B2B lead gen in 2024

      Search Engine Land· 3 hours ago

      The second big mistake is that brands will stop measuring beyond the lead, which leads to misappropriating budget and clear blind spots in performance.

    • Netflix: A Resilient Giant

      Netflix: A Resilient Giant

      GuruFocus.com via Yahoo Finance· 3 hours ago

      Through advertising on the platform, the company stands to attract a significant chunk of the advertising budgets from some of the biggest brands. The...