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Tubi CMO Says ‘Viewer First’ Content Strategy Fuels Streamer’s Massive Growth
The Wrap via Yahoo News· 1 hour agoThe free ad-supported platform has seen its share of total U.S. viewing time grow over 60% since its...
Netflix advertising is booming: More than 40 million users are now on its ad-supported tier
Fast Company Magazine· 4 hours agoNetflix was late to the ad-supported side of the subscription streaming world, but it is quickly...
Digital ad spending streams past traditional TV - Marketplace
Marketplace· 2 days ago“Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront...
Netflix hits 40 million active users for ad tier, putting it closer to the big leagues for...
Morningstar· 1 day agoThe streaming platform announced the news during TV's upfronts, the industry ritual during which network and media executives try to court advertisers. Netflix said its cheaper ...
Technology crushing human creativity? Apple's new iPad ad has struck a nerve online
FOX30 / CBS47 Jacksonville· 6 days agoThe ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about...
Streamers Put Commercials in Movies, Top Series Where Ads Were Once Forbidden
Variety via Yahoo News· 1 day agoThe television industry’s annual “upfront” is usually a place where advertisers get to preview new...
Streamers Put Commercials in Movies, Top Series Where Ads Were Once Forbidden
Variety· 1 day agoNBCUniversal, chief content officer Donna Langley told the crowd, was “excited to build up our story...
How Television Advertising Lost Its Relevance
The Wall Street Journal· 5 days agoIf Mondelez was forced to buy ad time in the U.S. at current pricing levels, Halvorson said: “We’d be out.” Write to Suzanne Vranica at...
Samsung releases 'Uncrush' ad to mock Apple and its iPad Pro ad
Neowin· 20 hours agoApple ended up in a controversy last week after releasing its 'Crush' ad for the iPad Pro. Now,...
Mary Draves launches first TV ad campaign for 8th Congressional
Midland Daily News· 5 days agoImmediately following the kickoff of her campaign for Congress, Mary Draves announced the launch of...
