5 ways to get PPC and SEO working together
Search Engine Land· 6 days agoSEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. The post 5 ways to...
How to build a framework for PPC measurement in 2023
Search Engine Land· 7 days agoThe way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. There is no better time than now to...
Leveraging automated bidding strategies for maximum PPC performance
Search Engine Land· 7 days agoLeveraging smart bidding allows advertisers to take advantage of real-time or auction bids....
6 Remarketing Campaign Mistakes You Must Avoid
Search Engine Journal· 5 days agoImprove your PPC campaign performance and boost your conversion rates through remarketing efforts such as RLSA . Use your site analytics data from other...
The Best Marketing Strategies for eCommerce Businesses
Entrpreneur· 6 days agoNow, there's no single strategy that works for every eCommerce business. This guide will show you the most effective marketing strategies and how to identify the best for your needs. How do ...
Holistic SERP Intelligence for Total Search Optimization
Digital Journal· 2 days agoYou might be thinking the Total Search Optimization process is already orchestrating your paid and organic team, then why would you need Holistic Search Intelligence? Search Engines like Google ...
3 ways to dominate with Google Auction Insights and search intelligence
Search Engine Land· 5 days agoOn the flip side, Google Search ad spend continues to rise. Auction Insights is a powerful tool we’ve all come to use for understanding campaign performance against competitors ...
FCC tells Google, Apple to remove TikTok
Search Engine Land· 6 days agoU.S. Federal Communications Commissioner Brendan Carr wants Apple and Google to ban TikTok from their app stores. The request is due to the social media app’s “pattern of surreptitious data ...
REV3AL Technology: Is it the answer to digital advertising's trust and transparency gap? - Benzinga
Benzinga· 6 days agoST. KITTS, June 28, 2022 (GLOBE NEWSWIRE) -- What is REV3AL Technology? REV3AL Technology is a multi-layered authentication and copyright protection tool that prevents digital asset counterfeiting ...
How To Use Google's Structured Data Markup Helper
Search Engine Journal· 7 days agoIf you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer...