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Walmart fans unaware their shopping habits will be shared in 'clean-room' deal
The US Sun· 16 hours agoThe retail giant's media group, Walmart Connect, partnered with Disney Advertising in an...
Amazon introduces new shoppable ad formats
InternetRetailer.com· 12 hours agoAmazon Ads announced three new advertising formats for streaming TV on May 7. Shoppable carousel ads, interactive pause ads and interactive trivia ads...
Legacy media makes new bets on CTV and retail media convergence
Marketing Dive via Yahoo Finance· 2 days agoThe latest deal helps CPG brands connect with high-intent consumers and prove campaign efficacy...
Amazon's latest ad rollout may set a new streaming standard, and I'm not here for it
Pocket-lint· 1 day agoCable TV, which boasted commercials and saw a direct correlation between a show's success and...
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI...
Digiday· 2 days agoThe question is not new, but it seems set to be more in the fore of this year’s upfront negotiations, especially as ad buyers agitate against streaming’s relatively higher ...
The 3 Best Metaverse Stocks to Buy in May 2024
InvestorPlace· 2 days agoMeta Platforms (NASDAQ:META) is still losing billions of dollars on the metaverse. In fact, in the company’s latest earnings call, CEO Mark Zuckerberg...
Earnings call: Urban Edge Properties sees growth and strong leasing in Q1 By Investing.com
Investing.com· 2 days agoUrban Edge Properties (NYSE: NYSE:UE), a real estate investment trust focusing on retail properties,...
Retailers jacked up prices and squeezed consumers. They might have just blinked | CNN Business
CNN.com· 5 days agoConsumers aren’t shopping like they used to. That’s a problem not just for individual shoppers or...
Instacart advertiser commercials will soon appear on NBCUniversal’s Peacock streaming service
Supermarket News· 4 days agoThe new service, which is expected to launch in the second quarter, will enable advertisers to measure the success of their campaigns “by leveraging ad exposure and purchase ...
Rachel Cruze: 10 Cheapest Grocery Stores
GOBankingRates via Yahoo Finance· 5 days agoIt's no secret that going grocery shopping these days can feel like putting your bank account on a scarcity diet. With the price of food on the rise,...
