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Ad Forecaster Raises 2024 Prediction Amid Improving Economic Outlook
The Wall Street Journal· 15 hours agoCMO TODAY A major ad forecaster has increased its full-year forecast for U.S. advertising spending...
TikTok targets Pennsylvania with ad campaign ahead of Senate vote, putting pressure on Bob Casey
Philly.com· 4 hours agoTikTok has launched a campaign aimed at pressuring senators from Pennsylvania and other battleground...
Magna Sees National TV Ad Revenue Down 4.7% In 2024
Next TV via Yahoo News· 15 hours agoA stack of money. Despite an improving economic outlook, media buyer Magna forecasts that weakness of linear networks will result in national TV ad...
Search Ads 360: 3 best practices for advanced PPC marketers
Search Engine Land· 13 hours agoTherefore, the $200 for the printer is the preferred sale since it drove $60 of profit, while the...
U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum
The Hollywood Reporter via Yahoo News· 13 hours agoThe U.S. advertising market is looking healthier now than in December, media investment company...
Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
Digiday· 15 hours agoVincent Letang, Magna’s evp of global market intelligence, based the increase on a few factors: a...
Telehealth sites promise cure for 'male menopause' despite FDA ban on off-label ads
Medical Xpress· 10 hours agoOnline stores sprang up during the COVID-19 pandemic's telehealth boom touting testosterone as a...
Citing Improving Economy, Magna Upgrades U.S. 2024 Ad Forecast
MediaPost· 1 day agoInterpublic market intelligence unit Magna has issued an upgraded 2024 U.S. ad forecast calling for 9.2% growth – to $369 billion – up from the 8.4% growth estimate released ...
Google Blocks 5.5 Billion Bad Ads, Leverages AI For Improved Ad Safety
Search Engine Journal· 1 day agoGoogle announced the release of the 2023 Ads Safety Report to demonstrate its commitment to safe and transparent advertising for users and businesses. The ad safety report ...
Youngkin vetoes Virginia bills mandating minimum wage increase, establishing marijuana retail sales
San Francisco Chronicle· 3 hours agoRepublican Virginia Gov. Glenn Youngkin vetoed two top Democratic legislative priorities on...
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