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These are the 10 biggest retail media network updates of 2024 so far
InternetRetailer.com· 15 hours agoRetail media networks have become one of the hottest topics in retail in 2024. In addition,...
Research Briefing: Frequency capping matters most on streaming platforms
Digiday· 2 hours agoFrequency capping is the top ad option that advertisers want ad-supported streaming platforms to offer. That is according to Digiday+ Research’s newly released report on ad-supported ...
Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 21 hours agoAdding immersive video ads to a platform known for gaming and community building required balancing...
Debunking 7 Common Misconceptions About Mobile OEM Advertising - Mobile Marketing Magazine
MobileMarketing· 7 days agoUnsure if mobile OEM advertising is right for your app? Mobile advertising expert and AVOW CEO Robert Wildner clears up the confusion about this powerful strategy to help you decide.
Is Google A Buy Amid Q1 Earnings Beat, Artificial Intelligence Spending War?
Investor's Business Daily· 17 hours agoHere's what fundamental and technical analysis says about buying Google stock as generative...
Q1 2024 G1 Therapeutics Inc Earnings Call
Thomson Reuters StreetEvents via Yahoo Finance· 3 hours agoIn each case, I will outline the actions we took to address the executional gap. Firstly, we deployed three new sales representatives at the beginning of January Secondly, we invested in a significant ...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 3 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms& ...
Council Post: Election Advertising In The Real World: Best Practices For OOH Media
Forbes· 1 day agoWith the ability to reach millions instantly, social media allows candidates to directly connect...
After Earnings, Is Meta Stock a Buy, a Sell, or Fairly Valued?
Morningstar· 2 days agoMeta Platforms META released its first-quarter earnings report on April 24. Here’s Morningstar’s...
Google Seeks to Throw Out Ad Tech Antitrust Case Before Trial
Bloomberg via Yahoo Finance· 5 days ago(Bloomberg) -- Alphabet Inc.’s Google asked a judge to toss the Justice Department’s lawsuit...
