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Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 1 day agoAdding immersive video ads to a platform known for gaming and community building required balancing...
These are the 10 biggest retail media network updates of 2024 so far
InternetRetailer.com· 1 day agoRetail media networks have become one of the hottest topics in retail in 2024. In addition,...
Research Briefing: Frequency capping matters most on streaming platforms
Digiday· 13 hours agoFrequency capping is the top ad option that advertisers want ad-supported streaming platforms to offer. That is according to Digiday+ Research’s newly released report on ad-supported ...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 3 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms& ...
Is Google A Buy Amid Q1 Earnings Beat, Artificial Intelligence Spending War?
Investor's Business Daily· 1 day agoHere's what fundamental and technical analysis says about buying Google stock as generative...
Revolutionizing Retail With Seamless Omnichannel Shopping
Forbes· 12 hours agoThe retail landscape is evolving beyond bricks versus clicks, demanding a unified and complementary...
Google Seeks to Throw Out Ad Tech Antitrust Case Before Trial
Bloomberg via Yahoo Finance· 5 days ago(Bloomberg) -- Alphabet Inc.’s Google asked a judge to toss the Justice Department’s lawsuit...
After Earnings, Is Meta Stock a Buy, a Sell, or Fairly Valued?
Morningstar· 2 days agoMeta Platforms META released its first-quarter earnings report on April 24. Here’s Morningstar’s...
G1 Therapeutics, Inc. (NASDAQ:GTHX) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 2 hours agoG1 Therapeutics, Inc. (NASDAQ:GTHX) Q1 2024 Earnings Call Transcript May 1, 2024 G1 Therapeutics,...
Council Post: Election Advertising In The Real World: Best Practices For OOH Media
Forbes· 2 days agoWith the ability to reach millions instantly, social media allows candidates to directly connect...