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Why video is key to Roblox’s evolving advertising strategy
Marketing Dive via Yahoo Finance· 10 hours agoAdding immersive video ads to a platform known for gaming and community building required balancing...
These are the 10 biggest retail media network updates of 2024 so far
InternetRetailer.com· 4 hours agoRetail media networks have become one of the hottest topics in retail in 2024. In addition,...
Is Google A Buy Amid Q1 Earnings Beat, Artificial Intelligence Spending War?
Investor's Business Daily· 6 hours agoHere's what fundamental and technical analysis says about buying Google stock as generative...
Council Post: Election Advertising In The Real World: Best Practices For OOH Media
Forbes· 14 hours agoWith the ability to reach millions instantly, social media allows candidates to directly connect...
After Earnings, Is Meta Stock a Buy, a Sell, or Fairly Valued?
Morningstar· 1 day agoMeta Platforms META released its first-quarter earnings report on April 24. Here’s Morningstar’s...
Debunking 7 Common Misconceptions About Mobile OEM Advertising - Mobile Marketing Magazine
MobileMarketing· 7 days agoUnsure if mobile OEM advertising is right for your app? Mobile advertising expert and AVOW CEO Robert Wildner clears up the confusion about this powerful strategy to help you decide.
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 2 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms& ...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 1 day agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
Local 3rd grader's art takes flight on billboard near Harry Reid Airport
KSNV 3 Las Vegas· 1 day agoThe prize includes having her winning artwork on display on a billboard near Harry Reid Airport at...
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
Marketing Dive via Yahoo Finance· 1 day agoA key part of the company’s pitch: Connected...we can start fresh instead of recreating outdated...