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  1. You browse men’s golf shoes on a retail site and then receive an email about a sale in women’s bathing suits. It remains the most effective channel marketers have for initiating a conversation ...

  2. This is especially for those using the bulk marketing strategies. To successfully use SMS marketing, you need to keep off any kind of violation that may threaten the existence ...

  3. While the overall marketing budget drop was modest (from approximately 12.1% of company revenue in 2016 to 11.3% in 2017), it’s telling that the amount of funds specifically budgeted ...

  4. LONDON, July 18, 2018 /PRNewswire/ -- The era of "batch and blast" email marketing is waning, according to Email Marketing Personalisation Report, a new global research ...

  5. Intelligent personalization rules the roost in marketing automation campaigns, especially when you are dealing with emails. To take its place, email marketers are exploring and ...

  6. Google AdWords, SEO, social media and email are just a few marketing campaign channels that businesses can use to drive visitors back to their website. When it comes to digital ...

  7. Austin serves as a key outpost for the company's digital marketing talent, including recent hires Ben Woolsey, BMG's Digital Marketing Director, and Diana Conner, its Email< ...

  8. In email marketing, it's a common practice to target subscribers who are most likely to engage with your content. Once the email is opened, the subscriber is considered ...

  9. We spend a lot of time talking about the beef of email marketing: perfectly clean copy, clear calls-to-action, highly scannable designs, solid coding, and the right offer. A recent ...

  10. In 1978, a marketer at Digital Equipment Corp. sent a mass email to nearly 400 recipients on ARPANET, a precursor to the internet. The email promoted a new computer model, and ...

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