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Pitch deck: How Amazon is talking to marketers about Performance+
Digiday· 5 hours agoIn other words, Amazon is saying, “Hey marketers, get set up, or we can help with that if you need...
Google Expands Advertising Into AI Search Engine
AdWeek· 14 hours agoGoogle shared how AI will reimagine the traditional search experience at its annual event for marketers, Google Marketing Live, with many highly anticipated ...
Meet the South Carolina marketer behind some of the world’s biggest luxury auto brands - Charleston...
Charleston Regional Business Journal· 2 days agoInterluxe is at the forefront of luxury automotive’s biggest events, including F1 and MODA Miami,...
Research Briefing: Marketers are set to increase their upfront spending this year
Digiday· 6 days agoThe yearly TV and streaming upfront event is taking place this week in New York City, and Digiday+ Research surveyed brand, retailer and agency professionals...
Filip Wielanier: 'Web3 Marketing Is a Win-Win'
CoinDesk via Yahoo Finance· 18 hours agoCan you give an example of how this works? Sure. So basically, there’s the advertiser that defines the campaign. Defines the conversion event, defines...
Google rolls out more tools for advertisers — including new formats for AI-generated search
Digiday· 5 hours agoAt a press event in New York, Google execs declined to disclose how many advertisers and users are...
Google Announces New AI Ad Tools at Marketing Live 2024
Social Media Today· 7 hours agoGoogle has announced a range of new ad tools at its “Marketing Live” event, including some impressive creative editing tools (powered by AI), new Shorts ad formats, updated ...
AI and marketing: Learn from Triangle leaders at annual event | WRAL TechWire
WRAL TechWire· 12 hours agoPanel, on Thursday evening, May 23, 2024. The panel will include CMOs from around the Triangle...
Council Post: Lessons For Marketers From The TikTok Bill Situation
Forbes· 1 day agoThe discourse around TikTok is a wake-up call for brands to review and refresh their content...
Will Today’s Chief Marketers Be Future CEOs?
The Conference Board· 2 days agoToday’s chief marketers, who go by many different titles (chief growth officer, chief digital officer, etc.), are analysts, technologists, and...
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