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5 Google Ads examples with relevant and quality ad copy
Search Engine Land· 2 years agoAd copy is a critical component of ad relevance. Here are five examples of PPC ads that get...
How to uncover hidden gems in your paid search accounts
Search Engine Land· 20 hours agoA PPC professional’s job goes beyond just launching paid search campaigns. An equally important task...
Google Ads broad match: What the data reveals for PPC marketers
Search Engine Land· 9 months agoEmbrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to...
5 tips for effective PPC bidding on a budget
Search Engine Land· 10 months agoLooking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips. The post 5 tips...
4 new rules for PPC ad creative
Search Engine Land· 1 year agoAside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. The post 4 new...
How to handle PPC landing pages for SEO
Search Engine Land· 2 years agoUnoptimized webpages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance. The post How to handle PPC...
How to get the most out of PPC for your SaaS brand
Search Engine Land· 10 months agoThese five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market. The post How...
3 ways to target your PPC competitors’ audience
Search Engine Land· 2 weeks agoLooking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s...
Layer on the automation: How to combine automation options for PPC success
Search Engine Land· 2 years agoIt's important to leverage the right automated features in Google Ads to properly control and steer...
Your guide to PPC budget management in Excel
Search Engine Land· 1 year agoMaximizing control over your PPC budget is crucial during downturns. Learn how to create an Excel pacing tracker for managing ad spend better. The post...
