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Decoding Desire - The Rise Of Motivational Marketing
Forbes· 15 hours agoIn business, the ability to predict future consumer behavior with unparalleled accuracy has long been an elusive goal. Amidst the challenges posed by...
Connecting with marketing peers helps CMOs stay on top of trends, says Claudine Patel, CMO of Sanofi...
Business Insider· 6 hours agoMarketing is dynamic and constantly changing, so networking with a CMO peer group is key to keeping...
Adobe BrandVoice: GenAI In The Wild: Top Marketing Leaders On The Brand Experience Future
Forbes· 15 hours agoAs Generative AI disrupts the way businesses operate, create and engage, unprecedented opportunities...
Highlighting The CMOs Who Improve Marketing—And The CEOs Who Don’t
Forbes· 15 hours agoLast week, Forbes released its 12th annual World’s Most Influential CMOs list. This annual ranking...
5 Uncommon Marketing Concepts That Could Give You An Edge As A Startup Founder
Forbes· 23 hours agoConsequently, being aware of startup and marketing terms which are not common knowledge can give you...
Council Post: Building Trust In The Digital Age: A CMO's Perspective On Security And Transparency
Forbes· 15 hours agoAs marketing leaders, we understand the delicate dance of building brand loyalty in today's...
Turning Near-Collapse Into $1 Million Valuation: This Agency Did It
Forbes· 15 hours agoThis agency owner's story of transforming their business from near-failure to a $1 million valuation...
73% of Entertainment and Marketing Creatives Think AI ‘Will Elevate Content,’ UTA Study Finds
Indiewire via Yahoo News· 6 days agoIndieWire recently reported that generative AI is increasingly being taught in top film schools, and...
Council Post: Search Engine Marketing: Incorporating Keywords Strategically
Forbes· 15 hours agoIn a previous article, I shared practical insights into finding the right keywords—a foundational...
Target Replacing Marketing Chief as Part of Leadership Shakeup
Bloomberg· 1 day agoHave a confidential tip for our reporters? Target Corp. is searching for a new chief marketing...